The Sonic Boom: Unlocking the Power of Audio Advertising [Whitepaper]

Magnite Team

September 11, 2025 | 1 min read

Audio is no longer the background hum – it’s become the soundtrack of modern life. From podcasts and streaming playlists to smart speakers and connected cars, digital audio is woven into our daily routines, creating powerful, screenless moments for brands to connect. With U.S. digital audio ad revenue surpassing $7.6 billion in 2024 and projected to grow rapidly, the opportunity for advertisers is louder than ever.

Our latest whitepaper, The Sonic Boom: Unlocking the Power of Audio Advertising, explores how audio has evolved into a measurable, programmatic channel that rivals visual media. Inside, you’ll uncover insights into audience behaviors, strategies for maximizing brand impact, and a roadmap for integrating audio into your omnichannel mix. Download the full report to learn why now is the time to make your brand heard.

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