Glossary

The process of deploying and updating tracking tags or pixels on websites without requiring code changes.

The process of verifying that ad tags are implemented correctly and that they deliver the expected ads or tracking data. Ensures the integrity and performance of campaigns.

Data collected by entities that do not have a direct relationship with the user, often aggregated and sold to advertisers.

A unique identifier assigned to each ad auction or impression.

Indicators (often aligned with frameworks like IAB TCF) passed within ad requests that convey user consent, privacy preferences, and compliance with regulations like GDPR or CCPA.

Diagnostic information and logs that help identify errors latency issues, or mismatches between bid requests and responses, ensuring efficient resolution of technical problems.