Real-Time Bidding (RTB)
A method where advertising inventory is bought and sold on a per-impression basis via programmatic instantaneous auction.
Glossary
R
Real-Time Bidding (RTB) Endpoint
A technical address where bid requests are sent and from which Demand-Side Platforms respond with bid responses.
Retargeting
Serving ads to users who have previously interacted with a brand’s website or app, encouraging them to return and convert.
Rich Media Ads
Interactive digital ads that include advanced features like video, audio, or other elements that encourage user engagement.
Rich Media Ads
BigAds finds success with Magnite’s Vendor Marketplace
Vendor Marketplace has taken BigAds’ creative services marketplace to new heights. The product has helped the vendor bring more efficiency into their business and enabled them to expand their publisher relationships and increase demand for their rich media advertising solutions.