Impression
A single ad that is displayed to a user regardless of whether it is clicked on or not.
Glossary
I
Inventory Forecasting
Predicting future availability of ad inventory based on historical data and trends.
Inventory Package
A curated selection of ad inventory, grouped by attributes such as site section, audience segments, format, or content category.
Impression
Browsi increases won impressions for LADbible Group through Magnite’s Demand Manager Control Center
With LADbible Group’s network attracting such a huge amount of impressions, maximizing the value of those impressions is a key objective. To optimize these audience opportunities, LADbible looked to Magnite for a solution that could provide simplicity of setup, flexibility to test and iterate, and the ability to maximize results.
Q+A: How BrightLine and Magnite are Moving CTV Impressions Down the Funnel with Dynamic Ads
Magnite and BrightLine are working together to bring a suite of scalable dynamic and interactive ad formats to advertisers to move the standard TV impression beyond awareness to drive engagement online and in-store.