Impression
A single ad that is displayed to a user regardless of whether it is clicked on or not.
Glossary
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Inventory Forecasting
Predicting future availability of ad inventory based on historical data and trends.
Inventory Package
A curated selection of ad inventory, grouped by attributes such as site section, audience segments, format, or content category.
Inventory Forecasting
How Artificially Intelligent forecasting and optimization is improving video monetization
In a dynamic environment with constant changes in demand and supply – depending on time of day, week, month or year – accurate inventory forecasting can be a valuable tool for publishers and advertisers.
From strategically onboarding the supply into their own ad server, to setting up their own private marketplace and programmatic guaranteed deals, buyers have control and autonomy they’ve never had before. This results in simpler upfront tracking, faster inventory forecasting, and improved reporting, as well as preferred rates which translate into CPM savings and more efficient bid metrics through advanced ad server connections.