Open Auction
A public auction where ad inventory is available to all buyers and bids are placed in real-time without any direct relationships.
Glossary
O
Over-The-Top (OTT)
Streaming media services provided directly to viewers via the internet, bypassing traditional cable or satellite television platforms.
Over-The-Top (OTT)
Revolutionizing OTT Monetization: Vidio’s Success with SpringServe
Discover how Springserve’s advanced technology enabled Vidio to unify programmatic demand with traditional direct-sold demand for the first time, maximizing revenue potential and streamlining ad operations.
Q+A with Initiative: How Content Object Signals are Impacting CTV/OTT Strategy
We spoke to Carl Strum, Director of Video Futures at Initiative, to find out more about how contextual data – specifically content object signals – is impacting CTV/OTT strategies.