Pixel
A small piece of code placed on a website to track user behavior and gather data for analytics and ad targeting.
Glossary
P
Private Marketplace (PMP)
An invitation-only marketplace where premium publishers offer their ad inventory to a select group of advertisers under specific terms.
Programmatic Advertising
The automated buying and selling of online advertising space using software and algorithms, typically in real-time.
Programmatic Advertising
From Ad Buy to Delivery: How Programmatic Is Streamlining the TV Ecosystem
Magnite’s Sean Buckley sat down with industry experts from Fox, Disney, and Warner Bros. Discovery to discuss how the modern TV ecosystem can collaborate to create a more streamlined path forward.
Magnite is excited to offer integrations for CTV via Magnite’s CTV ad server, SpringServe, with The Trade Desk’s OpenPath and Yahoo’s Backstage, giving DSPs and platform clients seamless access.
Programmatic Digital Out-of-Home (DOOH)
Automated buying and selling of outdoor digital advertising spaces, like digital billboards and screens, through programmatic platforms.
Programmatic Direct
The automated purchasing of guaranteed ad inventory directly from publishers through a programmatic platform.
Programmatic TV
The application of programmatic advertising principles to television, allowing for automated and data-driven ad buying on TV platforms.
Publisher
A company, website, or entity that owns and provides digital content and makes money selling ad inventory to agencies and advertisers.
Publisher Policies
Rules and guidelines set by publishers to control the types of ads allowed on their inventory.