Pixel
A small piece of code placed on a website to track user behavior and gather data for analytics and ad targeting.
Glossary
P
Private Marketplace (PMP)
An invitation-only marketplace where premium publishers offer their ad inventory to a select group of advertisers under specific terms.
Programmatic Advertising
The automated buying and selling of online advertising space using software and algorithms, typically in real-time.
Programmatic Digital Out-of-Home (DOOH)
Automated buying and selling of outdoor digital advertising spaces, like digital billboards and screens, through programmatic platforms.
Programmatic Direct
The automated purchasing of guaranteed ad inventory directly from publishers through a programmatic platform.
Programmatic TV
The application of programmatic advertising principles to television, allowing for automated and data-driven ad buying on TV platforms.
Publisher
A company, website, or entity that owns and provides digital content and makes money selling ad inventory to agencies and advertisers.
Publisher Policies
Rules and guidelines set by publishers to control the types of ads allowed on their inventory.
Publisher
Tailored Support: How SSPs Help Different Streaming Publishers Win
Here’s a look at how Magnite works with various publishers to help them scale and monetize their inventory in the surging streaming market.
Beyond the List: How All Publishers Nourish a Healthy Open Internet
The real strength of the open internet lies in a vibrant tapestry of publishers, each reaching unique audiences and offering valuable content. The focus shouldn’t be on pitting publishers against each other but on building a strong, collaborative environment.