Allied and Magnite Deliver 29% Savings on CTV During Election Peak Using ClearLine

As political campaigns race to connect with voters in a fragmented digital landscape, Allied Services Group tapped into Magnite’s ClearLine to gain a decisive edge. By removing intermediaries and accessing premium connected TV (CTV) inventory directly through ClearLine, Allied unlocked significant cost efficiencies, achieving an average 29% reduction in CPMs, with savings peaking at 46% on a major streaming platform. These savings empowered Allied’s clients to stretch their media budgets further, reaching more voters across key battleground states during the most competitive stretch of the 2024 election cycle.

Download the case study to see how Allied uses ClearLine to deliver exceptional value and enhanced transparency through direct access to 90+ million CTV households and robust content-level reporting.