Behavioral Targeting
Delivering ads to users based on their past online activities, such as pages visited or searches conducted.
Glossary
B
Bid Landscape
Data and insights that show the range and distribution of bids received for a publisher’s inventory.
Bid Request
The signal a supply-side platform sends to a demand-side platform that enables the latter to purchase ad inventory, as well as details about that impression.
Bid Response
An advertiser’s offer to purchase a specific ad impression, including how much they’re willing to pay and what ad they want to display
Blacklist
A list of websites or apps where an advertiser prohibits their ads from being displayed due to concerns like fraud or inappropriate content.
Brand Lift
A way for advertisers to understand if their advertising results in awareness, consideration, or purchase of their product or service. This is done by comparing a control group (not exposed to the ad) and an exposed group (exposed to an ad) and measuring the difference between the two.
Bid Response
Unlocking the Full Potential of Prebid with Demand Manager’s Prebid Analytics
Prebid Analytics offers deep insights into bidder performance, auction efficiency, and revenue to optimize Prebid setups and maximize yield.
A case study showcasing how Business Insider leveraged Magnite’s multi-format functionality to make display ad units available to outstream video demand, leading to increased bid request CPMs and streamlined supply onboarding for multiple formats.
Brand Safety
Measures and technologies used to ensure that advertising does not appear in contexts that could harm the advertiser’s reputation.
Buyer Seat
A designated account or identifier representing an advertiser or agency in an auction environment.