Behavioral Targeting
Delivering ads to users based on their past online activities, such as pages visited or searches conducted.
Glossary
B
Bid Landscape
Data and insights that show the range and distribution of bids received for a publisher’s inventory.
Bid Request
The signal a supply-side platform sends to a demand-side platform that enables the latter to purchase ad inventory, as well as details about that impression.
Bid Response
An advertiser’s offer to purchase a specific ad impression, including how much they’re willing to pay and what ad they want to display
Blacklist
A list of websites or apps where an advertiser prohibits their ads from being displayed due to concerns like fraud or inappropriate content.
Brand Lift
A way for advertisers to understand if their advertising results in awareness, consideration, or purchase of their product or service. This is done by comparing a control group (not exposed to the ad) and an exposed group (exposed to an ad) and measuring the difference between the two.
Brand Safety
Measures and technologies used to ensure that advertising does not appear in contexts that could harm the advertiser’s reputation.
Buyer Seat
A designated account or identifier representing an advertiser or agency in an auction environment.
Brand Safety
Magnite Integrates Anoki ContextIQ Platform and AI Copilot to Bring Scene Level Targeting to CTV
Magnite announced the integration of Anoki ContextIQ, the industry-leading multimodal AI platform for contextual video intelligence at scale. As the first SSP to adopt ContextIQ, Magnite is helping bring the benefits of the platform and its AI copilot to CTV advertising. The collaboration unlocks exclusive access to ContextIQ through Magnite SpringServe, giving buyers access to scene-level contextual targeting and planning tools.
How Magnite Helps Buyers Navigate Made-For-Advertising to Drive Brand Impact
Here’s what advertisers need to know about MFAs and how Magnite helps ensure that ad budgets drive ROAs with top-tier publishers.