Behavioral Targeting
Delivering ads to users based on their past online activities, such as pages visited or searches conducted.
Glossary
B
Bid Landscape
Data and insights that show the range and distribution of bids received for a publisher’s inventory.
Bid Request
The signal a supply-side platform sends to a demand-side platform that enables the latter to purchase ad inventory, as well as details about that impression.
Behavioral Targeting
Introducing Magnite Access, An Omnichannel Audience, Data and Identity Suite
Magnite introduced Magnite Access, a suite of omnichannel audience products that make it easier for display, online video, and streaming media owners–and their advertising partners–to maximize the value of their data assets. As the center of gravity for audience and identity shifts closer to the sell side, Magnite Access empowers publishers to manage, create, and transact audience segments in a variety of ways.
How Magnite Access maximizes the value of audience data assets for media owners and advertisers
Magnite Access is an omnichannel audience product suite simplifying how media owners and their advertisers can maximize their data assets.
Magnite DMP enables media owners to activate first-party audience and contextual data
Magnite DMP is a data management platform that enables publishers to build and deliver precise audiences based on their first-party data.
Bid Response
An advertiser’s offer to purchase a specific ad impression, including how much they’re willing to pay and what ad they want to display
Blacklist
A list of websites or apps where an advertiser prohibits their ads from being displayed due to concerns like fraud or inappropriate content.
Brand Lift
A way for advertisers to understand if their advertising results in awareness, consideration, or purchase of their product or service. This is done by comparing a control group (not exposed to the ad) and an exposed group (exposed to an ad) and measuring the difference between the two.
Brand Safety
Measures and technologies used to ensure that advertising does not appear in contexts that could harm the advertiser’s reputation.
Buyer Seat
A designated account or identifier representing an advertiser or agency in an auction environment.