Click Fraud
Fraudulent clicking on pay-per-click ads to increase revenue or exhaust a competitor’s advertising budget.
Glossary
C
Click-Through Rate (CTR)
A metric that measures the percentage of users who clicked on an ad out of the total who viewed it.
Companion Ad
An ad that complements a primary ad, often displayed alongside video or audio content to reinforce messaging and increase engagement.
Connected TV (CTV)
Televisions that are connected to the internet, allowing viewers to stream digital content and enabling advertisers to deliver targeted ads.
Contextual Targeting
Serving ads to users based on the content of the webpage they are viewing, rather than their individual behavior or demographics.
Conversion
The desired action a user takes after being exposed to an ad.
Conversion Pixel
A snippet of code placed on a webpage that tracks user actions to measure the effectiveness of advertising campaigns.
Conversion Rate
The percentage of users who complete a desired action (like making a purchase) after clicking on an ad.
Conversion Tracking
The process of monitoring and analyzing users’ actions after interacting with a digital advertisement.
Cookie
A small data file stored on a user’s computer by a website to remember preferences and track online activity.
Cookie Syncing
A process that allows different ad tech platforms to match their unique user identifiers, enabling better ad targeting.
Cookie-less Tracking
Techniques used to track user behavior without relying on traditional browser cookies, often using alternative identifiers or contextual data.
Cookie Syncing
Introducing Magnite Access, An Omnichannel Audience, Data and Identity Suite
Magnite introduced Magnite Access, a suite of omnichannel audience products that make it easier for display, online video, and streaming media owners–and their advertising partners–to maximize the value of their data assets. As the center of gravity for audience and identity shifts closer to the sell side, Magnite Access empowers publishers to manage, create, and transact audience segments in a variety of ways.
How Magnite Access maximizes the value of audience data assets for media owners and advertisers
Magnite Access is an omnichannel audience product suite simplifying how media owners and their advertisers can maximize their data assets.
Magnite DMP enables media owners to activate first-party audience and contextual data
Magnite DMP is a data management platform that enables publishers to build and deliver precise audiences based on their first-party data.
Cost Per Action (CPA)
A pricing model where advertisers pay when a user completes a specific action (like a sale or sign-up).
Cost Per Click (CPC)
A pricing model where advertisers pay each time a user clicks on their ad.
Cost Per Completed View (CPDV)
A pricing model where advertisers pay each time a video ad is viewed, often used in video advertising.
Cost Per Mille (CPM)
The cost of serving 1,000 ad impressions; a standard pricing model in digital advertising.
Cross-Device Tracking
The ability to identify and track a single user across multiple devices, like smartphones, tablets, and desktops.
Customer Data Platform (CDP)
A system that consolidates and manages customer data from multiple sources to create a unified customer profile.