Click Fraud
Fraudulent clicking on pay-per-click ads to increase revenue or exhaust a competitor’s advertising budget.
Glossary
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Click-Through Rate (CTR)
A metric that measures the percentage of users who clicked on an ad out of the total who viewed it.
Companion Ad
An ad that complements a primary ad, often displayed alongside video or audio content to reinforce messaging and increase engagement.
Connected TV (CTV)
Televisions that are connected to the internet, allowing viewers to stream digital content and enabling advertisers to deliver targeted ads.
Contextual Targeting
Serving ads to users based on the content of the webpage they are viewing, rather than their individual behavior or demographics.
Conversion
The desired action a user takes after being exposed to an ad.
Connected TV (CTV)
Magnite’s CTV Supply Leadership Is Unmatched With 99% Market Coverage, Shows Latest Jounce Report
Magnite leads the market with 99% of CTV supply coverage and 96% of overall omnichannel supply coverage, according to the latest Jounce Supply Benchmarking Report. Magnite’s comprehensive coverage in the CTV ecosystem maintains a more than 24% lead over the next company in the study.
Magnite Unveils Next Generation of SpringServe, Combining Its Streaming Ad Server and SSP
Magnite unveiled the next generation of its SpringServe video platform, combining the SpringServe ad server with the advanced programmatic capabilities of the Magnite Streaming SSP.
Magnite’s ClearLine Equips Cross Screen Media with the Tools to Maximize Voter Reach
Magnite announced an expanded partnership with Cross Screen Media following a successful 2024 election cycle. The adoption of ClearLine, Magnite’s self-service buying solution, helped Cross Screen Media bypass middlemen, put more spend toward working media, and drive incremental voter reach.
Conversion Pixel
A snippet of code placed on a webpage that tracks user actions to measure the effectiveness of advertising campaigns.
Conversion Rate
The percentage of users who complete a desired action (like making a purchase) after clicking on an ad.
Conversion Tracking
The process of monitoring and analyzing users’ actions after interacting with a digital advertisement.
Cookie
A small data file stored on a user’s computer by a website to remember preferences and track online activity.
Cookie Syncing
A process that allows different ad tech platforms to match their unique user identifiers, enabling better ad targeting.
Cookie-less Tracking
Techniques used to track user behavior without relying on traditional browser cookies, often using alternative identifiers or contextual data.
Cost Per Action (CPA)
A pricing model where advertisers pay when a user completes a specific action (like a sale or sign-up).
Cost Per Click (CPC)
A pricing model where advertisers pay each time a user clicks on their ad.
Cost Per Completed View (CPDV)
A pricing model where advertisers pay each time a video ad is viewed, often used in video advertising.
Cost Per Mille (CPM)
The cost of serving 1,000 ad impressions; a standard pricing model in digital advertising.
Cross-Device Tracking
The ability to identify and track a single user across multiple devices, like smartphones, tablets, and desktops.
Customer Data Platform (CDP)
A system that consolidates and manages customer data from multiple sources to create a unified customer profile.