First-Party Data
Information collected directly by a company from its audience, such as website visitors or app users.
Glossary
F
First-Price Auction
An auction model where the highest bidder wins the ad placement and pays the exact amount of their bid.
Floor Price Optimization
The process of adjusting minimum bid thresholds to influence bidding behavior, increasing revenue potential for publishers by ensuring that winning bids meet or exceed certain price levels.
Floor Price Optimization
Flooring Best Practices Drive 107% Revenue Lift
Read how publishers are using Unified Pricing Rules (UPRs) the save time managing price floors across UIs whilst driving revenue lift.
How Control Center Partners are Making Yield Optimization Tools More Accessible
Read how our yield optimization partners seamlessly enable publishers to maximize yield with optimal user experiences via Control Center.
Frequency Capping
Limiting the number of times a specific user sees the same ad within a set period to prevent ad fatigue.