Glossary

Information collected directly by a company from its audience, such as website visitors or app users.

An auction model where the highest bidder wins the ad placement and pays the exact amount of their bid.

The process of adjusting minimum bid thresholds to influence bidding behavior, increasing revenue potential for publishers by ensuring that winning bids meet or exceed certain price levels.

Limiting the number of times a specific user sees the same ad within a set period to prevent ad fatigue.