First-Party Data
Information collected directly by a company from its audience, such as website visitors or app users.
Glossary
F
First-Price Auction
An auction model where the highest bidder wins the ad placement and pays the exact amount of their bid.
Floor Price Optimization
The process of adjusting minimum bid thresholds to influence bidding behavior, increasing revenue potential for publishers by ensuring that winning bids meet or exceed certain price levels.
First-Party Data
Introducing Magnite Access, An Omnichannel Audience, Data and Identity Suite
Magnite introduced Magnite Access, a suite of omnichannel audience products that make it easier for display, online video, and streaming media owners–and their advertising partners–to maximize the value of their data assets. As the center of gravity for audience and identity shifts closer to the sell side, Magnite Access empowers publishers to manage, create, and transact audience segments in a variety of ways.
How Magnite Access maximizes the value of audience data assets for media owners and advertisers
Magnite Access is an omnichannel audience product suite simplifying how media owners and their advertisers can maximize their data assets.
Magnite DMP enables media owners to activate first-party audience and contextual data
Magnite DMP is a data management platform that enables publishers to build and deliver precise audiences based on their first-party data.
Frequency Capping
Limiting the number of times a specific user sees the same ad within a set period to prevent ad fatigue.