Header Bidding
An advanced programmatic technique where publishers offer inventory to multiple ad exchanges simultaneously before making calls to their ad servers.
Glossary
H
Header Tag
A code snippet placed in a webpage’s header to enable header bidding, allowing multiple demand sources to bid on ad inventory simultaneously.
Header Wrapper
A piece of code that manages multiple header bidding partners for a publisher, streamlining the auction process.
Header Bidding
Magnite Launches Prebid Page Integration to Help Publishers Simplify Header Bidding Configurations
Magnite launched Prebid Page Integration (PPI), a framework for integrating Prebid.js with publisher websites. Prebid.js is the most widely adopted header bidding solution in the world.
Unlocking the Full Potential of Prebid with Demand Manager’s Prebid Analytics
Magnite’s Prebid Analytics is a comprehensive business intelligence suite that empowers publishers to optimize monetization without compromising user experience.