SafeFrame
A managed iframe that allows for the safe delivery of ads while enabling interaction between the ad and the webpage.
Glossary
S
Second-Party Data
First-party data that a company shares with a trusted partner for mutual benefit.
Second-Price Auction
An auction model where the highest bidder wins but pays the amount of the second-highest bid plus a small increment.
Sell-Side Platform (SSP)
A platform that enables publishers to manage, sell, and optimize their available ad inventory across multiple ad exchanges and demand sources.
Seller Defined Audiences (SDA)
Audience segments created and provided by the publisher or SSP rather than relying on third-party data.
Skippable Ads
Video ads that allow viewers to skip after a certain period
Seller Defined Audiences (SDA)
Seller-defined audiences: An outcome of – and a fuel for – innovation
In order to solve ‘signal loss’ challenges, there’s a clear and present opportunity for publishers to create and showcase their powerful audience signals in compliant and future-proofed ways to drive advertiser performance.
Software Development Kit ( SDK)
A set of tools, libraries, and documentation that developers use to build or integrate features into an app or platform.
Supply Path Optimization (SPO)
The practice of optimizing the supply chain by selecting the most efficient and transparent paths to acquire ad inventory.
Supply-Side Platform (SSP)
A technology platform that enables publishers to manage, sell, and optimize their available ad inventory across multiple ad exchanges and demand sources.