Glossary

A managed iframe that allows for the safe delivery of ads while enabling interaction between the ad and the webpage.

First-party data that a company shares with a trusted partner for mutual benefit.

An auction model where the highest bidder wins but pays the amount of the second-highest bid plus a small increment.

A platform that enables publishers to manage, sell, and optimize their available ad inventory across multiple ad exchanges and demand sources.

Audience segments created and provided by the publisher or SSP rather than relying on third-party data.

Video ads that allow viewers to skip after a certain period

A set of tools, libraries, and documentation that developers use to build or integrate features into an app or platform.

The practice of optimizing the supply chain by selecting the most efficient and transparent paths to acquire ad inventory.

A technology platform that enables publishers to manage, sell, and optimize their available ad inventory across multiple ad exchanges and demand sources.