SafeFrame
A managed iframe that allows for the safe delivery of ads while enabling interaction between the ad and the webpage.
Glossary
S
Second-Party Data
First-party data that a company shares with a trusted partner for mutual benefit.
Second-Price Auction
An auction model where the highest bidder wins but pays the amount of the second-highest bid plus a small increment.
Sell-Side Platform (SSP)
A platform that enables publishers to manage, sell, and optimize their available ad inventory across multiple ad exchanges and demand sources.
Seller Defined Audiences (SDA)
Audience segments created and provided by the publisher or SSP rather than relying on third-party data.
Skippable Ads
Video ads that allow viewers to skip after a certain period
Sell-Side Platform (SSP)
Magnite Gets Highest Score For ‘Current Offering’ in Leading SSP Report
Magnite, the largest independent sell-side advertising company, received the highest score in the current offering category among ten platforms evaluated in The Forrester Wave™: Sell-Side Platforms, Q4 2024 report.
Magnite Unveils Next Generation of SpringServe, Combining Its Streaming Ad Server and SSP
Magnite unveiled the next generation of its SpringServe video platform, a CTV/OTT solution combining its award-winning SpringServe ad server with the advanced programmatic capabilities of the Magnite Streaming SSP.
Software Development Kit ( SDK)
A set of tools, libraries, and documentation that developers use to build or integrate features into an app or platform.
Supply Path Optimization (SPO)
The practice of optimizing the supply chain by selecting the most efficient and transparent paths to acquire ad inventory.
Supply-Side Platform (SSP)
A technology platform that enables publishers to manage, sell, and optimize their available ad inventory across multiple ad exchanges and demand sources.