3 Popular CTV Activation Strategies
In this Magnite Minute, Beau Ordemann, Head of Advanced TV Sales and Strategy at Verizon Media highlights three popular CTV activation strategies that he sees buyers utilizing.
One trend he sees is marketers buying addressable live linear TV alongside CTV, targeting the same strategic audience and putting controls in place to avoid duplication. Private marketplaces (PMP) are also growing in popularity due to the flexibility it gives buyers to scale their campaigns up or down. The third strategy is the use of automatic content recognition (ACR) data to connect the dots between linear and digital and accurately address audiences.