Washington State “Spreads The Facts” with Video Ads for COVID-19 Awareness

Magnite Team

February 1, 2021 | 1 min read

Washington State developed its statewide “Spread the Facts” COVID-19 PSA campaign to drive awareness for the “Stay at Home, Stay Healthy” order, advise the public of best practices for personal and public safety, dispel any myths in order to slow the spread of the virus, and efficiently reach the most vulnerable citizens in multiple languages. 

Learn how Magnite blended performance and awareness strategies to achieve high video competition rates (VCR) and click-through rates (CTR), surpassing industry benchmarks. 

Tags: Audience, Buyer, CTV, OTT

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