Macros
Placeholder variables inserted into ad tags or tracking URLs that are dynamically replaced with real-time data (e.g., page URL, device type) when the ad is served.
Glossary
M
Media Buying
The process of purchasing advertising space or time on various channels to reach a target audience effectively.
Media Plan
A strategic document outlining where, when, and how often ads will run to achieve specific marketing objectives.
Macros
Q&A: How SXSW Used SpringServe’s Inventory Router to Curate Ad Delivery
We caught up with Marshall Dungan, senior producer at SXSW’s Commercial Content department, to discuss how SXSW used SpringServe’s Inventory Router to reinvent ad delivery on their app.
Multi-Touch Attribution
An attribution model that assigns credit to multiple marketing touchpoints that influenced a consumer’s decision to convert.
Multichannel Video Programming Distributor (MVPD)
Service providers that deliver television programming services over multiple channels, such as cable or satellite TV companies.