Macros
Placeholder variables inserted into ad tags or tracking URLs that are dynamically replaced with real-time data (e.g., page URL, device type) when the ad is served.
Glossary
M
Media Buying
The process of purchasing advertising space or time on various channels to reach a target audience effectively.
Media Plan
A strategic document outlining where, when, and how often ads will run to achieve specific marketing objectives.
Media Plan
Buyers using Mediaocean’s Prisma Platform will have turnkey access to CTV and OLV supply via Magnite’s ClearLine solution
Through the agreement, audience-level ACR data from opted-in LG smart TVs in the U.S. will be made available across Magnite’s U.S. inventory footprint, and will expand to other countries starting in 2023.
Shopsense AI Activates Retail Media Advertising with Magnite Across Launch Partner Paramount Global
As brand and performance buying teams make strides in becoming more coordinated, they’re looking to their supply partners to construct media plans that address their full funnel.
Multi-Touch Attribution
An attribution model that assigns credit to multiple marketing touchpoints that influenced a consumer’s decision to convert.
Multichannel Video Programming Distributor (MVPD)
Service providers that deliver television programming services over multiple channels, such as cable or satellite TV companies.