Macros
Placeholder variables inserted into ad tags or tracking URLs that are dynamically replaced with real-time data (e.g., page URL, device type) when the ad is served.
Glossary
M
Media Buying
The process of purchasing advertising space or time on various channels to reach a target audience effectively.
Media Plan
A strategic document outlining where, when, and how often ads will run to achieve specific marketing objectives.
Multi-Touch Attribution
An attribution model that assigns credit to multiple marketing touchpoints that influenced a consumer’s decision to convert.
Multichannel Video Programming Distributor (MVPD)
Service providers that deliver television programming services over multiple channels, such as cable or satellite TV companies.
Multichannel Video Programming Distributor (MVPD)
Embracing Fragmentation: How to Maximize Reach this Election Cycle
Here are some insider tips for political agencies and advertisers to employ this election cycle to use a fragmented CTV market to their competitive advantage.
Bringing the Power of Programmatic Addressable to Traditional TV Buying
Magnite is powering addressable TV across a growing number of MVPD STB and SmartTV endpoints. ‘Programmatic addressable’ creates enhanced revenue opportunities for media owners, and greater efficiency and less waste for buyers.